
The Day Dream
Dante Gabriel Rossetti 1880
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Packaging your Digital Portfolio?
Looking for the best online medium to promote it?
Perhaps you are considering publishing a book of works, or your tips and techniques. Or
maybe you have something totally unrelated that needs the perfect presentational format. Have
you considered an illustrative E-Book with an astonighing cover with YOUR artwork?
It really is true, people DO judge a book by its cover,
or a product by its package! You've
experienced it! Walk into a book store or computer store, and some dazzling graphics on the
book cover or the software box reach out and grab your eyeballs, and you KNOW you have to have
the product, just so you can ''live'' with the art that first snagged you!
Don't believe me? GO into any book,
computer, or video store and take notice of the FIRST
things that demand your attention. Nine times out of ten it is the cover design or
packaging that will first make you look and even pick it up to see if the backside is as
cool as the front! It's at that very moment your first impressions of the item are formed,
and the sale is MADE ... or lost!
The same is true on the Internet, only more so.
And since you are already embedded in the Art
world, and admit to being snagged by great art in a store, then those who don't have your
art background are even more susceptible to the visual attention-grabbing power of a dynamic
product cover. With the amount of info on the Net, this is even more true, since many people
are already ''suffering'' from a mild (to DEEP) form of overwhelmed-ness !
Everything on the Net is two dimensional. If you want to make an unforgettable first
impression on most Net travelers ... to build trust and create value in your customer's
mind, then you must present your product in the way your customer can relate to. For clients
searching products in the art world, there are as many captivating ways of grabbing somebody's
attention as there are... artists!
Present your works in a manner that makes your
client want to reach into their monitor screen
and grasp it. If you can manage that successful of an artistic illusion, and make your product
literally leap up and shout, ''Hey! I am SO real, and SO good on the eyes! Buy me NOW!''
Then
you've made the sale, and you will make more sales.
It's really that simple.

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